We’re smitten to have a heart-to-heart with the two co-founders of The Loop – Adele Wong and Kate Springer. And it’s not just because they’ve taken Hong Kong’s publishing world by storm (though that helps!), it’s also because Adele was one of the first people we met in Hong Kong, and remains one of the nicest, most genuine people we have come across. We’re gung-ho for this dynamic, talented duo. Find out the words they live by, what makes them happy, their biggest secret...
Meet The Loop:
Publisher and Co-Founder of The Loop
Birthday month: October
Editor-in-Chief of The Loop / Co-Founder
Birthday month: February
1. WHAT DO YOU LOVE MOST ABOUT PUBLISHING? WHAT EXCITES YOU ABOUT PUBLISHING?
Adele – I love the idea of being able to share genuinely informative and entertaining content with an interested audience. When we get good reader feedback and see our stories being shared online, it makes everything worth it.
Kate – I both love and hate that the publishing world is constantly evolving, offering new challenges and keeping us on our toes. But of course it’s hard to keep up at times! Publishing also enables us to celebrate Hong Kong and all of the amazing people, food and opportunities here.
2. WHY DID YOU WANT TO START THE LOOP?
Adele – We wanted to start The Loop as we saw a gap in the online, digital-first English media landscape that catered not just to niche readers in, say, the luxury or expat market. We wanted to reach English-speaking Hongkongers and those who currently call Hong Kong home, and keep them in the loop on all the amazing things that are happening in the city.
Kate – We felt as young professionals that there wasn’t a website in Hong Kong yet that really captured what we care about: interesting people, serious issues, delicious food and inspiring travel destinations. We also longed for a clean and easy to navigate website that worked just as seamlessly on our mobiles phones, since we’re all glued to them!
Business wise, we also saw a hole in the market for this demographic — high-earning yet down-to-earth young professionals — and an opportunity to advance the publishing industry with collaborative strategies that are working in other major cities around the world but not yet introduced to Hong Kong. Until now!
3. WHAT DO YOU DO WHEN YOU’RE NOT WORKING?
Adele – I’m sleeping.
Kate – I love to sleep, exercise, go hiking, watch movies, try new restaurants and am always on the hunt for new whisky bars. But, most often, I’m on a plane and traveling to a new place!
4. I’M MOST PROUD OF….
Adele – Being able to carve out a unique space for ourselves in the saturated media market in Hong Kong.
Kate – Starting a business! I’ve always wanted to brainstorm and have a creative outlet, and seeing The Loop come to life has been a deeply rewarding learning experience.
5. BEST GIFT EVER RECEIVED? GIVEN?
Adele – This is a roundabout way of answering the question, but I have kept every personal, handwritten letter or card ever given to me since I was 6 – they’re all in this giant box I keep under my bed. I’m horrible at picking gifts. I probably need more Giftwell in my life.
Kate – Any gift that’s a flight somewhere. My fiancee bought me flights to Okinawa for my birthday last year, and flight to Beijing this year. So I guess he’s winning!
6. MY BIGGEST SECRET IS…..
Adele – I’m afraid of sharp knives! Every time I chop up some garlic, I’m afraid I’ll lose some fingers.
Kate – I secretly love the smell of durian, and cow manure — separately, not together. One reminds me of the home in the US and the other reminds me of home in Hong Kong. Can you guess which is which?
7. HALLMARK, E-CARDS OR FACETIME?
Adele – E-Cards.
Kate – Face time all the way, but being in Asia when my family and friends are in the US means that I tend to send more e-cards. I always get a kick out of the animated ones from JibJab.
8. MY MOTTO IS….
Adele – Always listen to the other side of the argument.
Kate – Don’t procrastinate. Just sit down and get shit done.
9. I LAST CELEBRATED….
Adele – Valentine’s Day with my husband.
Kate – My birthday! Last year in my 20s and it’s going to be a good one.
10. WHO’D YOU LIKE TO SIT NEXT TO AT A DINNER PARTY?
Adele – Donald Trump — just to understand what’s going on in his mind and why he’s so popular with American voters.
Kate – CY Leung. So I can figure out what the hell he actually does. Actually that might make for a short conversation.
11. HONG KONG IS LIKE….
Adele – A giant web of contradictions.
Kate – An iced milk tea: refreshing, indulgent, convenient and usually amazing — but sometimes it leaves a bad taste in your mouth.
12. IF YOU COULD DO ONE THING WITH A FRIEND VISITING HK, WHAT WOULD YOU DO?
Adele – Get them to a bustling neighborhood dim sum restaurant.
Kate – Dim sum obviously!!
13. I’M HAPPIEST WHEN I’M…..
Adele – Being productive.
Kate – Either working in my pajamas, crossing off a to-do list, or traveling to a new place.
Be sure to check out: THELOOPHK.COM!