Sheer is a luxury lingerie boutique that opened in Hong Kong in 2011 and a very welcome addition at that. It fills a big void in a market that’s predominately anchored by the more basic or Japanese brands on one end and something prohibitively high-end on the other end. Sheer caters to a discriminate crowd looking for quality and style, and in an environment that is comfortable, intimate and private. You will find exclusive and elegant brands ranging from Fleur of England, The Little Bra Company, to OnGossamer and Olivia von Halle – many of which are here in Hong Kong for the first time. Proven bestsellers such as Stella McCartney, Chantelle, Wolford, and Hanky Panky can also be found here. There is a comprehensive assortment of shapewear, swimwear, and loungewear. All of this comes together with beautiful large fitting rooms and friendly salespeople who are armed with extensive product knowledge.