Rue Madame is the first true Parisian boutique in Hong Kong. Spotting a lack of true Parisian style of fashion, Rue Madame was created to bring the latest in Parisian street chic brands and accessories all the way from Paris. Finding the perfect shape and cut is both Rue Madame’s obsession and expertise. At the core of this boutique Parisienne is the belief that the finest materials, beautiful cutting and design are all you need to mix and match your wardrobe to create different looks to your mood and needs of your day. A go-to for looking pulled-together in that je ne sais quoi way – no passport (or ticket to Paris) necessary. Located right inside the IFC, perfect for those retail therapy days or to pick up a new outfit on your lunch break.