We have a soft spot for brands that are pioneers in their field. There’s something confident and enviable about breaking out from the pack. And there’s no better representation than G.O.D., one of Hong Kong’s most recognizable brands that’s put Hong Kong design on the map. Goods of Desire, or short for G.O.D., started in Hong Kong 17 years ago to bring fun and desirable lifestyle products that are inspired by Hong Kong’s past – and always with humor, creativity, and a bit quirkiness. Some of their most recognizable products include hip accessories themed and reinterpreted with motifs of old Hong Kong such as the Nathan Road print or the newspaper classifieds from the 1950s. Beyond the colorful and captivating exterior on each product, we love that every piece tells a story - whether it's a print referencing old mailboxes or a traditional design presented in a new way. G.O.D. also collaborated with Starbucks to create the world’s first “Bing Sutt corner” (a teahouse in old Hong Kong) at the Starbucks on Duddell Street as well as in Mongkok. We love that G.O.D. is so much more than a brand. It tries to preserve the spirit of Hong Kong in a way that no other retail company has done before, and in a fun and refreshing way that's unique to G.O.D.