Growing up the US, we’ve always viewed gift cards as the best gifts – both giving and receiving them. When we moved back to Hong Kong, we were frustrated when we couldn’t find them readily available. We also found that most people saw gift cards as more convenience-type cards, not very user-friendly, and most cards were not really supported by marketing. We also find a growing community of people looking for something more than the big-chain (as much as we love them!) experience.  

Hence , Giftwell was born! We hope to properly introduce the gift cards we loved to Hong ...
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You an view the article online at: http://www.scmp.com/magazines/post-magazine/article/1196168/something-new-play-your-cards-right.   ...
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